Faculty members from business schools within colleges and universities around the State were recognized for their published business articles in the annual Publications of New Jersey Business Faculty. A collaboration between the New Jersey Policy research Organization (NJPRO) and the Stillman School of Business at Seton Hall University, the volumes include abstracts and citations from authors at 18 of New Jersey’s colleges.

From these articles, a distinguished panel of Deans and business people, have chosen certain articles as “Bright Ideas Research Awards” recognizing outstanding research within the volume. In addition “Teaching Notes Awards” have been presented to faculty members providing valuable ideas to the classroom.

2005 Bright Idea Research Awards

Law Enforcement Management: “A sequential model for cracking down on street markets for illicit drugs,” by Alok Baveja and Debashis Kushary, both of Rutgers University-Camden.

Internet Marketing: “The application of Neyman-Pearson methodology to the estimation of Web advertising viewers,” by Jess Boronico of William Paterson University and Ed Christensen of Monmouth University.

Management of Technological Development: “Historical shifts in corporate technological diversification,” by John Cantwell of Rutgers University-Newark and New Brunswick.

Healthcare Marketing: “Ethical considerations in the marketing of e-health products,” by David P. Paul III of Monmouth University.

Economics and Litigation: “The volume of federal litigation and the macroeconomy,” by Patrick Gaughan of Fairleigh Dickinson University and Norman R. Swanson of Rutgers University-Newark and New Brunswick.

Economics and Outsourcing: “To make or buy: An allocation of attention,” by Sharon Gifford of Rutgers University-Newark and New Brunswick.

Legal Studies: “Fear of AIDS or medical malpractice?” by Richard Hunter of Seton Hall University.

Marketing Behaviors: “Polychronic tendency analysis: A new approach to understanding women's shopping behaviors,” by Carol Kaufman-Scarborough of Rutgers University-Camden.

Management of Sales Force Performance: “Differences between president's and sales manager's perceptions of the industry environment and firm strategy in small industrial firms: Relationship to performance satisfaction,” by Alfred M. Pelham and Pamela Lieb of The College of New Jersey.

Management of a Diverse Workforce: “Equal Employment Opportunity legislation and small businesses: Real hazard or red herring?” by Joel Rudin and K. Mark Weaver of Rowan University.

Computing: Smart Cards: “Smart Cards,” by J. Drew Procaccino of Rider University.

Taxation: “Tax leverage betwen dividend, capital gain and capital loss,” by James G. S. Yang and Chiaho Chang of Montclair State University.

Teaching Bright Idea Awards

“Enhancing creative thinking in a case-based MBA course,” by Cynthia M. Newman of Rider University.

“Designing a graduate curriculum: Use of credentials to enhance student portfolios,” by Rosilyn H. Overton of New Jersey City University.